Gym Typeface

Whilst focusing on the topic of out of reach, I decided to look into the gym and how it is an area which is out of reach for some people. I did this by looking into gym stereotypes and how that can put people off going.

I did this by creating a typeface where I used cable attachment's which you would typically find inside a gym.

Using this typeface I then created a series of posters using words which would fit into gym stereotypes then creating a fold out poster with a story about gym toxicity and gym ‘rats’, finally making a flag to go alongside too.